Brands bubble up together with Aero Milkybar
CONFECTIONERY giant Nestlé has unveiled a new collaboration between its two brands Aero and Milkybar with the roll out of a new range.
Produced in the firm’s York factory, the new Aero Milkybar range brings together the best of both brands with the classic, creamy white chocolate recipe of Milkybar receiving a bubbly update through Aero’s signature bubbles.
The full range offers a new Aero Milkybar tablet bar format as well as a sharing pack of Aero Milkybar Bubbles featuring bite-size treats inside.
Aero Milkybar is available now across selected stores with the full range rolling out across the market from August.
This follows on from a tranche of NPD for the Aero brand such as the most recent addition to the range with Aero Pistachio, which hit shelves across the UK as the hit film The Devil Wears Prada 2 rolled out to UK cinemas.
Rachel Beaufoy, marketing manager at Nestlé, said: “We’re very excited to see fan reactions to the team up of two of our classic brands. The iconic Milkybar white chocolate combined with the signature Aero bubbles is a duo we know fans will love.”
