Devil Wears Prada 2 collab sees Aero in a new flavour
CHOCOLATE brand Aero is set to bring two treats to its consumers this summer with a new on-trend flavour and collaboration with the upcoming film The Devil Wears Prada 2.
Landing across stores in April, the new Aero Pistachio flavour chocolate sharing bar looks to blend the rich, nutty taste of pistachio with Aero’s signature bubbly, aerated centre to offer a twist on the classic chocolate bar with a whole new way to feel the bubbles melt.
The launch of Aero Pistachio will also kick off a new collaboration with the upcoming movie sequel by offering consumers the chance to win an exclusive trip to New York for two.
Including five-star accommodation, selected local experience and £2,000 in spending money, shoppers who wish to take part in the competition need only purchase a promotional pack of Aero Pistachio and visit the dedicated webpage for the competition by scanning the QR code on-packs. the promotion will also run across the full Aero range including chocolate bars, sharing bars, multipacks and Bubbles sharing bags.
All valid entries will also have the chance to scoop up an instant win of one of 1,000 cinema prizes, each worth £50, with additional prizes available via late entry draws.
Aero Pistachio is available in selected stores now, with the on-pack promotion with The Devil Wears Prada 2 set to kick off from 20 April to 12 July.
Beth Lucas, head of marketing for Nestlé Confectionery at parent firm Nestlé UK & Ireland, said: “We couldn’t be more excited to be collaborating with The Devil Wears Prada 2. The film has been so hotly anticipated and by giving chocolate lovers the chance to join in on the action by winning a stylish trip to New York, there’s even more reason to pick up an Aero.”
