SNÜ expands range to help retailers capitalise on category growth
INNOVATIVE nicotine pouch brand SNÜ is launching a Fizzy Energy flavour across convenience, wholesale and independent retailers this Friday (10 July).
It is available in four strengths – 6, 12 and 18mg per pouch, as well as 60mg per gram – to accommodate first-time buyers and experienced users, says SNÜ, with each can retailing between £3.99 and £4.99.
The newcomer is said to offer a bold tropical taste combined with energy drink fizz to deliver a buzz without the burn. SNÜ says flavour is currently one of the most significant profit drivers within the nicotine pouch category and Fizzy Energy is designed to fill a gap in beverage-inspired flavour profiles.
SNÜ claims its latest product will help retailers to capitalise on growing consumer demand for familiar, flavour-led experiences and obtain a competitive advantage in the market.
Fizzy Energy will have SNÜ’s trademark rub-to-smell the flavour label, allowing customers to experience the flavour before buying. The brand claims this encourages trial purchase, protects retailers from losing stock due to cans being opened prior to purchase and speeds up decision making at point of sale.
SNÜ says it also supports all of its retailers with tailored POS kits, educational materials, and on-the-road support from business development managers, ensuring our products remain profitable, visible, and easy for consumers to navigate in-store.
Javier Soria De Vicente, international business development manager for the brand, said: “This is a first of its kind flavour experience for SNÜ, combining the familiarity of a favourite beverage with the convenience of a modern nicotine pouch. Created in response to changing consumer tastes, Fizzy Energy supports customers looking beyond traditional mint flavours as demand continues to grow for exciting unique and adventurous flavour options.”
