Loyalty app for Barista Bar coffee rolls out for Spar Scotland
DUNDEE wholesaler CJ Lang & Son has announced a new Barista Bar loyalty app has rolled out across its Spar Scotland stores to enhance its food-to-go strategy.
Available to download across iOS and Android devices now, the new Barista Bar Rewards+ App will allow Spar Scotland customers a new way to engage with the symbol and redeem cups in-store to access special rewards, exclusive offers and enjoy a more personalised in-store experience.
The app will allow shoppers to collect digital stamps with every purchase from Barista Bar, with nine stamps earning a free drink, alongside additional incentives such as birthday rewards and double stamps for using reusable cups.
Users will also be able to gain points through the app by using the Rewards+ programme which can be redeemed for merchandise and special offers.
The app is already in use across Barista Bar locations in Northern Ireland with the express interest in encouraging customer engagement and drive repeat visits, aligning with Spar Scotland’s wider investment in digital innovation and shopper loyalty incentives.
Shoppers who currently have existing physical loyalty cards with Barista Bar will also be able to have these redeemed on the app for a limited four-week period by visiting their local Spar Scotland store.
Colin McLean, chief executive at Spar Scotland, said: “Launching the Barista Bar loyalty app across our stores is an exciting step forward in how we connect with our customers. It not only rewards loyalty but also enhances convenience and personalisation, giving shoppers even more reasons to visit their local SPAR.”
Martin Agnew, chief executive at Henderson Foodservice, said: “Our partnership with CJ Lang is a great example of how we can work together across the SPAR family to deliver something truly impactful for retailers and customers.
“The rollout of the My Barista Bar Rewards+ app builds on the strong performance we’re already seeing in Scotland, combining great coffee with digital innovation to drive footfall, loyalty and long-term growth.”
