Finsbury strengthens partnership with Disney
BAKED goods firm Finsbury Food Group has renewed its longstanding licence collaboration with The Walt Disney Company which has brought a range of celebration cakes to retailers across the UK.
The renewed agreement will see Finsbury continue to develop cakes inspired by beloved Disney characters and properties including Disney Frozen, Lilo & Stitch, Moana and more, with new products now in the pipeline including characters from across Pixar and the Marvel universe.
Andrew Scott, brand manager at Finsbury Food Group, said: “We’re thrilled to renew our collaboration with Disney, one of the world’s most famous brands. Disney offers an unrivalled connection with consumers across all age groups and a breadth of characters and stories to be inspired by. We can help to bring the wonder to life through showstopping cakes for all occasions.”
Finsbury has highlighted its strong track record of working alongside The Walt Disney Company with a 20-year long collaboration to build on moving forward.
The baked goods firm has said this renewal will ensure Finsbury will remain at the forefront of the licensed celebrations and gift cake categories.
Scott said: “We’ve seen excellent performance from Disney-branded cakes that have clearly resonated with fans, and we’re excited to continue developing products that deliver on both taste and design.
“The team at Disney have been incredibly collaborative and creative to work with over the past two decades, and we’re looking forward to embarking on this next chapter.”
