BEAR grows snacking opportunities with larger packs
KIDS fruit snacking brand BEAR has expanded on its range with the introduction of its larger 9-pack format.
Aiming to provide families with more the same products they know from the convenience of one pack. The new 9-pack format has been introduced for BEAR Raspberry Yoyos and Strawberry & Apple Fruit Splits, marking the first time that the latter has rolled out to a larger pack format.
Made using 100% fruit, with no added sugar and counting as one of the five a day, the new packs build on BEAR’s core mission of delivering healthier snacks for families they can feel good about choosing.
Available on shelves now, the bigger packs are designed to support busy families across key kids’ snacking occasions including school lunches or on-the-go during trips.
Both 9-pack formats come with an RRP of £4.65 and contain nine 20g fruit bars from the brand.
Stephanie Armstrong, marketing manager at BEAR, said: “Parents want snacks they feel good about giving their cubs, and that kids actually get excited to eat.
“At the same time, they’re looking for options that make life easier, whether that’s cutting down on top-up shops or keeping cupboards stocked for longer. That’s exactly where our new, bigger BEAR packs come in.
“We’re already seeing shoppers buy multiple packs at once, so we recognise a clear growth opportunity by bringing even more bigger packs of Yoyos and Fruit Splits to the fixture. It’s about helping families stay stocked up longer while navigating busy lives with their cubs.
“Value is front of mind for families right now, and we know shoppers are looking for ways to make their money go further without compromising on quality.
“By offering bigger packs, we’re giving parents a solution that delivers on both – more of what their cubs love, in a format that helps stretch the weekly shop that little bit further.”
