Yoplait fortifies kids’ health with new Greek Yoghurt range
DAIRY products firm Yoplait has introduced its first ever Petits Filous Greek Style pouch in a bid to support children’s health from a young age.
Fortified with calcium and vitamin D, the new packs aim to meet the growing demand for more nutritious snacks on-the-go for families and come in two “kid approved” flavours with Vanilla and Strawberry.
Designed with convenience in mind, the packs can also be kept out of the fridge for up to eight hours, making them ideal for lunchboxes or for snacking on-the-go.
The new launch will be supported by a six-figure marketing plan which includes a new creative entitled ‘Mischief made Squeezy’ which is set to run across multiple touch points to ensure parents and carers are made of aware of the launch. This will include digital, social, outdoor advertising, in-store placements as well as a presence across video-on-demand.
Each multipack contains four pouches with an RRP of £3 and is available across Morrisons, Sainsbury’s, Iceland and Tesco stores.
Ewa Moxham, UK marketing director at Yoplait, said: “Our Petits Filous Greek Style pouches deliver on everything that parents are asking for, health, taste, excitement and convenience.
“Bringing the lowest in sugar fruit yoghurt pouch to parents is a real achievement for Yoplait and we’re confident it will tick the box for our loyal consumers but also appeal to new and lapsed consumers of kids yoghurt.”
