Accelerate momentum across snacks with Doritos 3D Crunch
SNACKS brand Doritos has expanded its portfolio with the introduction of its new 3D Crunch range.
The new sub-range features the known and loved Doritos Bugles base and features the bold crunch and flavours that Doritos fans have come to associate with the brand.
Available in £1.35 price-marked and grab bag packs, the new Doritos 3D Crunch come in Nacho Cheese and Sizzling Steak flavours.
Additionally, the PMP format will roll out in F1-branded packaging to continue to drive awareness of momentum behind the snacks brand’s partnership with Formula 1 as its Official Savoury Snack.
The new packs also follow on from Doritos ‘Race to Win’ on-pack promotion which also introduced the limited edition Golden Sriracha flavour earlier this year. This also kicked off the brand’s partnership with F1.
Doritos 3D Crunch is available now across the impulse channel in £1.35 price-marked 70g bags alongside 42g grab bags that come with an RRP of £1.10.
Lynn Grant, senior marketing manager at Doritos, said: “Our Formula 1 partnership got off to a flying start earlier this year, but we’re not slowing down yet. Doritos has always been about bold flavour and unforgettable snacking moments, and our Doritos 3D Crunch Nacho Cheese and Sizzling Steak additions take that to the next level.
“With intense crunch, adventurous flavours and striking Formula 1 packaging for launch, the innovations have been designed to turn heads at the shelf and support retailers in giving their shoppers something new to get excited about.
“Hitting shelves in impulse-friendly formats, the range aims to support retailers in catering to their shoppers’ quick snacking missions with two standout options. Ultimately, it’s about helping retailers leverage evolving shopper preferences and keep them coming back for more.”
