Bringing a premium touch to the frozen Gastro selection
FROZEN seafood brand Young’s has expanded on its restaurant-inspired Gastro range with its new Luxury Fish Pie.
Designed to attract more shoppers to the frozen seafood category, the new single-serve Luxury Fish Pie brings together four types of seafood – Atlantic Salmon, Pollock, Smoked Pollock and King Prawns – with a mature cheddar and white wine sauce, topped with mashed potato and a cheddar and chive breadcrumb for added texture and flavour.
This new launch builds on the Gastro line’s 15-year leadership in the premium frozen food category, says Young’s, and will respond to the continued demand for high-quality, restaurant inspired choices that will encourage shoppers to trade up and recreate a restaurant-quality dining experience at home.
Young’s Gastro Luxury Fish Pie comes in a 370g pack and serves one with an RRP of £4.75.
Kevin Sinfield, marketing controller at Sofina Foods Europe – Young’s parent firm, said: “Seafood shoppers are of exceptional value to retailers, spending around £1,000 more per year in grocery than non‑seafood shoppers.
“They’re also more likely to trade up, adding complementary items like wine or desserts, and build bigger baskets overall. 10% of Youngs Gastro purchases include wine, showing how premium seafood lifts the whole occasion and can create a more elevated at-home experience.
“Young’s Gastro has always been about bringing restaurant inspiration into the home, and our new Luxury Fish Pie takes that to the next level.
“As consumers look for more elevated yet convenient meals, this dish offers a premium seafood experience that feels like a real treat, without the cost of dining out. It also helps inspire people to enjoy a broader range of fish, which is something we know is important for the future growth of the category.”
