Soreen drives value in convenience with new range
HEALTHIER cake brand Soreen has introduced a new £1.99 PMP format across its Lunchbox Loaves range to deliver added value to the convenience channel.
Aiming to meet shopper demand for clearer price transparency, the new format for Lunchbox Loaves is available across the Malt and Banana flavours.
The new packs come as more shoppers report seeing the value in PMP formats across the convenience channel. According to Lumina Intelligence, 63% of convenience store shoppers say that price-marked packs reassure them they are not being overcharged, with 58% associating PMPs with good value.
The new PMP range also features a fresher-for-longer recipe that is designed to help retailers to reduce wastage and sustain a stronger rate of sale.
The Soreen Lunchbox Loaves £1.99 price-marked pack is available across the convenience and wholesale channels now.
Liz Jacobs, marketing director at Soreen, said: “We know that 86% of convenience shoppers say value for money is important when deciding what to buy, so clear, trusted value cues on shelf really matter.
“By bringing Lunchbox Loaves into a dedicated £1.99 price-marked pack, we are listening to convenience retailers and giving them a simple and effective way to reassure shoppers on price and encourage fast, confident purchases, helping to drive repeat impulse sales.
“The launch looks to further support our valued convenience retail partners and reflects our ongoing commitment to innovation and investing in formats that meet the evolving needs of shoppers and retailers alike.”
