Rollover shakes up the food-to-go range with pizza NPD
FOOD-TO-GO brand Rollover has unveiled its latest innovation with the launch of its new Pizza Twist range.
Available on shelves now, the new Pizza Twists aim to deliver for consumers who are seeking more variety and an opportunity to trade-up within the food-to-go space whilst still keeping mealtime solutions convenient.
Made stone-baked in Italy, the new Rollover Pizza Twist comes in a Margherita variant as well as a Pepperoni and delivers a point of difference to traditional pizza slices through its unique Twist shape.
Furthermore, Rollover believes it will be able to provide some additional stand out on shelf through the pack’s striking green and red packaging that nods to the range’s Italian roots.
To mark the launch, Rollover is also giving independent retailers the chance to win an exclusive ‘Pizza Party takeover’ from Rollover. Designed to help store owners engage with the local community, boost footfall and showcase the new range, retailers who want to be in with the chance of winning can simply enter via the competition’s microsite before 31 May.
Rollover Pizza Twist Margherita and Pepperoni both come in 180g packs with an RRP of £3.50 and is available across convenience, retail, forecourts and foodservice channels now.
Tony Owen, general manager at Rollover, said: “Shoppers are increasingly seeking grab-and-go meals that fit their busy lives, while craving greater variety without sacrificing taste or quality.
“Our new Pizza Twists answer the call for fun, reimagined formats that take pizza and hot food-to-go in exciting new directions. Famous for our iconic Hotdogs, we’re committed to expanding the range with innovations that deliver both convenience and flavour.
“Building on the success of recent Rollover launches such as the Chicken Tender Baguette, Bacon and Lincolnshire Sausage Baguette, Bacon Cheeseburger, Sausage, Egg and Cheese Muffin, and Boneless Chicken wings, these premium Pizza Twists – made from classic Italian recipes – mark the next step in meeting evolving shopper demands.
“Designed to attract new shoppers and keep existing ones coming back, the NPD will help retailers unlock even greater sales potential. Plus, our competition gives independent retailers the tools to create a real buzz in-store.”
