Indulge in a new sandwich biscuit from Hobnobs
BISCUIT brand McVitie’s has expanded its Hobnobs range with the addition of its new sandwich biscuits Oaty Crunch Creams.
Aiming to deliver a more indulgent bite for the biscuits category, pladis UK&I said the new launch provides a satisfyingly crunchy texture with two oaty biscuits that have been sandwiched together with a smooth fiiling.
The new range comes with Hobnobs Oaty Crunch Creams Milk Flavour and Chocolate Flavour to offer additional variety for shoppers in the category.
Hobnobs Oaty Crunch Creams Milk Flavour offers two oaty biscuits that have been sandwiched together with a creamy milk centre, whilst the Chocolate Flavour delivers a silky-smooth chocolate filling between the two biscuits.
McVitie’s Hobnobs Oaty Crunch Creams have rolled out across major UK retailers in 100g packs with an RRP of £1.
Bethan Ashman, brand manager at pladis UK&I, said: “The launch of our new Hobnobs Oaty Crunch Creams is an exciting moment for us.
“We’ve taken the classic Hobnobs oaty biscuit that people know and love, and paired it with a smooth, creamy centre to create something comfortingly familiar yet delightfully new. They’re perfect for tea breaks or for sharing with family and friends whenever consumers are looking for something delicious.”
