Landmark 150th anniversary celebration from Estrella
SPANISH lager Estrella Damm has unveiled its new on-pack designs to mark the brand’s 150th anniversary this year.
Available from early April, the limited edition designs pay homage to the brand’s and Spain’s storied history with seven exclusive looks that showcase iconic locations that help to tell the Estrella Damm story.
Each design concept celebrates Barcelona’s unique character including through architecture, culture and sporting passion that has helped define the Damm brand since it was founded in 1876.
The limited edition collection features the following three locations across the cans and bottles, central to both the city and Damm:
• La Sagrada Familia – an architectural masterpiece found in Barcelona and a must-see attraction for tourists.
• The Old Damm Brewery – a link to the brand’s history where Estrella Damm used to be brewed and played host to over 150,000 different events. Formerly known as La Bohemia, the location is now a centre for sport, culture and society and where Messi and more have been awarded the golden boot.
• Camp Nou Stadium – Home of Barcelona FC, Damm’s partner for over 25 years and a representation of the two’s collaboration during this time period.
The bottles carry an additional four designs on top of this to commemorate the 150th anniversary including Barcelona’s beach, the city’s festivals, its popular gastronomic destination La Boqueria food market and its skyline views.
The limited edition 150th anniversary cans include four packs of 440ml cans, 10 packs of 440ml cans and a 330ml format, along with the 330ml bottles. All of which are available on shelves from early April.
And to further mark the occasion, Estrella Damm is running a special 150th anniversary competition offering consumers the chance to win from 150 prizes, with the headline prize of a “dream trip” to Barcelona inclusive of a visit to the El Prat Brewery, Michelin-starred dining and an immersive exploration of the city’s culture and gastronomy.
Luke White, managing director of Damm UK, said: “These limited-edition designs are more than just collectible bottles and cans, they’re a celebration of 150 years of brewing heritage and Mediterranean culture.
“Each of these designs tells a story about Barcelona, about our history and about the values that have made Estrella Damm a global brand. We’ve stayed true to our commitment to quality, craftsmanship and connection to our way of life.”
