Sweet touch as Super Mario Galaxy hits cinemas
CONFECTIONERY brand Barratt Sweet Shop is set to blast into the sweets aisles with its new collaboration with The Super Mario Galaxy Movie.
Available in stores now in time for the film’s release in cinemas, the new range brings a playful, space-themed twist with soft, tangy textures and no artificial colours or flavours making them ideal sweets for fans of all ages.
The new limited edition sweets consist of Barratt Sweet Shop Super Mario Galaxy Movie Mini Rings Mix, Barratt Sweet Shop Super Mario Galaxy Movie Cola Loops and Barratt Sweet Shop Super Mario Galaxy Movie Apple Loops.
The Mini Rings Mix features the main character Super Mario on the front of packs and contains gummy space rings in mixed flavours: blackcurrant, apple and strawberry.
Meanwhile, the Cola Loops feature both Princess Peach and Toad with gummy space rings in a cola flavour.
And finally, the Apple Loops feature Mario riding on top of his dinosaur friend Yoshi with gummy space in an apple flavour.
All 120g bags of the limited edition sweets come with an RRP of £1 and are available across Spar, Home Bargains, B&M Stores and other major retailers.
Michael Inpong, chief marketing officer at parent firm Valeo Foods UK, said: “Following Barratt Sweet Shop’s bold new rebrand, the partnership is a brilliant way to launch the brand into a whole new orbit of fun.
“This collaboration lets us dial the energy up even further, drawing on the brand’s iconic heritage to create soft, tangy sweets with a globally loved movie franchise and creating stellar moments on shelf.”
