Bringing added nutritional benefits to Tropicana range
FRUIT juice brand Tropicana has extended its portfolio into the functional drinks market with the launch of its new Hydrate+ range.
As consumer demand for functional options continues to grow, the Tropicana brand looks to combine its industry-leading fruit juice options with additional functional benefits to match shopper expectations with a well established brand in the space.
The new Tropicana Hydrate+ range is available now in two chilled variants with Pineapple with Coconut Water and Mango with Coconut Water in 850ml take-home packs. Each pack comes with an RRP of £3.50 per variant. Additionally, 300ml single-serve variants will be made available later in 2026.
The new chilled range blends together tropical fruit flavours with coconut water, magnesium and vitamins E, C, B1, B2 and B6 to help maintain electrolyte balance, delivering hydration without compromising on taste.
Liz Ashdown, marketing director at Tropicana Brands Group, said: “Hydration is becoming increasingly important to consumers. We know that sales of functional drinks have grown 31% since 2022, while hydration-related online searches have multiplied by 1,000% since 2021.
“Our research consistently shows that great taste still comes first for consumers and, with 79 years of fruit-blending expertise, Tropicana is perfectly placed to deliver both.
“Tropicana Hydrate+ builds on what people already love about Tropicana, combining delicious fruit with functional hydration to create a natural pick-me-up for consumers looking to quench their thirst.”
