Twist, Link, Dunk Oreo ritual could net massive prizes
BISCUIT brand Oreo has launched a new playful Challenge based on its classic ritual offering shoppers the chance to win a holiday worth £10,000.
The new promotion invites consumers to capture how they ‘Twist, Lick, Dunk’ their Oreos for the chance to win a range of prizes, including the top flight prize of a £10,000 holiday voucher.
To take part, consumers need simply purchase a promotional pack of Oreo, scan the QR code then twist and lick the Oreo cream.
Shoppers can then scan the biscuit with their phone and dunk it into virtual milk on a microsite. When the biscuit comes out of the milk, the cream will be in the shape of the prize won if they are a winner.
The Oreo Challenge will give shoppers multiple chances to win including electronic devices, vouchers and subscriptions. Shoppers will also be automatically entered into the grand prize draw to be in with the chance to win a £10,000 holiday voucher.
The Oreo Challenge is running until June and is support by in-store activations, e-commerce activity and a standout out-of-home campaign. The on-pack promotion will roll out across a range of formats, consisting of the following:
On pack
Oreo Original 154g – £1.50 RRP
Oreo Original PMP 154g – £1.29 RRP
Oreo Original Twin Pack 308g – £2.50 RRP
Oreo Original 66g – £1.60 RRP
Off pack
Oreo Double Cream 157g – £1.60 RRP
Oreo Brownie 154g – £1.50 RRP
Oreo Vanilla Latte 157g – £1.60 RRP
Mandipa Mtashu, brand manager for Oreo at Mondelēz International, said: “The Twist, Lick, Dunk ritual has always been at the heart of OREO and with this Challenge, we’re putting a fresh spin on it. We don’t just want people to enjoy the taste of OREO biscuits; we want them to have fun with the challenge and be creative.
“The OREO Challenge is a fun and active way for families and friends to make twist, lick, dunk their own, celebrate the playfulness that defines OREO and give shoppers an extra incentive to pick up a pack in store.”
