Matching demand for premium nuts snacking
NUTS snacking brand Forest Feast has unveiled its new Matcha Chocolate Almonds packs, tapping into the demand for more permissible treats.
The new 120g pack format features a uniquely indulgent snack with enrobed, handcrafted almonds in velvety white chocolate that has been blended with high quality matcha from PerfectTed – the UK’s leading matcha brand.
The result delivers a uniquely crunchy and moreish snack with a creamy chocolate outer and distinct matcha taste profile.
Forest Feast Matcha Chocolate Almonds will launch across Sainbury’s stores from 4 April, following by Boots from May with an RRP of £3.95. Additionally, a 40g pack variant will roll out in Tesco stores from 18 May with an RRP of £1.45.
The launch will be supported with a pop-up event in London as well as in-store media to draw consumers’ attention to the new product along with consumer press, sampling opportunities and a presence across social media.
Leona McCaugherty, head of marketing at Forest Feast, said: “We are always on the lookout for opportunities to translate cultural trends into crave-worthy innovation. With matcha becoming one of the fastest-growing flavour trends, it felt like an exciting territory to explore and an opportunity to reach and excite younger consumers, particularly as data shows as many as 40%Â are replacing tea or coffee with the viral sensation.”
