Robinsons Star Wars builds excitement for new film
SOFT drinks brand Robinsons has teamed up with the pop culture giant Star Wars to launch new limited edition flavours in time for the franchise’s new film.
To mark the cinema release of Star Wars: The Mandalorian and Grogu, Robinsons has launched two limited-edition flavours inspired by the film’s eponymous characters with the Mango-Lorian Blast and Beskar Berry Blend. Both will hit shelves from 8 April.
The two flavours will be available across the Robinsons Core Double Concentrate diluting juice range, as well as Robinsons Ready-to-Drink and Fruit Shoot, helping retailers to tap into shopper buzz around the iconic franchise.
Mango-Lorian Blast features a blend of starfruit and mango to deliver a green-coloured drink with an “intergalactic sparkle” inside the bottle. Packs of the variant across the range feature the film’s character Grogu – or more commonly known as Baby Yoda – to help attract fans of the film.
Meanwhile, the Beskar Berry Blast combines pomegranate and blackberry with the shimmer glitter inside the bottle. Each variant features The Mandalorian character across packs as well to encourage trial among fans.
And to further excitement for the upcoming films, packs of the Robinsons Core Orange and Apple & Blackcurrant variants will also feature on-pack thematics and there will be a tie-in marketing campaign to drive up awareness with consumers.
Both variants of the Double Concentrate one litre bottle come with an RRP of £2.49 whilst the Robinsons Ready-to-Drink bottle comes with an RRP of £1.95, with a £1.19 price marked format as well. The Fruit Shoot variants come in packs of eight bottles with an RRP of £3.55.
This marks the latest film collaboration for the Robinsons range after the soft drinks brand paired up with the movie musical franchise Wicked in 2024 and in 2025 for the sequel.
Clare Brosnan, brand marketing director at Robinsons, said: “Building on the success of previous film partnerships, we’re continuing to bring the fun to the squash and kids’ drink categories with this exciting collaboration.
“Star Wars has a unique ability to bring generations together, which makes it a natural fit for Robinsons. With families increasingly looking for small moments of fun and discovery in everyday routines, we wanted to create flavours and packs that spark imagination and make drink time a little more exciting.
“By bringing the world of Star Wars: The Mandalorian and Grogu into the Robinsons portfolio, we’re giving shoppers something new to explore while helping retailers create theatre in the squash aisle.”
