Adding in extra heath with Inspired by Buxton Peak water
FMCG giant Nestlé has expanded on its bottled water range with the addition of its new Inspired by Buxton Peak functional waters.
As part of a new range from Nestlé Waters & Premium Beverages UK, the Inspired by Buxton Peak has been crafted to match the consumer demand for additional wellness options across the soft drinks space.
The range includes three distinct flavoured waters which have been tailored to suit specific health benefits and match consumer expectations.
Additionally, all three combine natural fruit flavours with added vitamins and minerals to provide shoppers with an extra health boost across the range.
First up if the Focus variant which combines natural flavours of lemon and mint that has been enhanced with vitamin B6 and magnesium. It also includes caffeine to increase awareness and fit off feelings of fatigue.
Meanwhile, the Immuno drink features grapefruit with a ginseng infusion that has been strengthened with zinc and vitamin B6 to help support the immune system.
Finally, the Recharge drink blends together blackberry and acai flavours and is enhanced with vitamins B3, B6 and B12 with magnesium to help reduce feelings of tiredness and fatigue.
Both the Focus and Recharge variants contain 9.2g of sugar along with 40 calories per bottle, whilst the Immuno drink contains 8g of sugar and 36 calories per bottle. All three come in a 400ml bottle format.
Warren Plaskett, head of marketing at Nestlé Waters & Premium Beverages UK, said: “Today, people are taking a far more proactive approach to wellbeing – and that’s changing what they expect from the drinks they choose. They want options that taste great, while delivering added benefits that fit seamlessly into busy, everyday lives.
“Addressing that shift, Inspired by Buxton Peak brings a simple, accessible functional range to the UK. It pairs refreshing natural fruit flavours with added vitamins and minerals designed to support different areas. We can’t wait for people to find their peak with us.”
