Hooch Peach expands core line-up for RTD options
READY-TO-DRINK (RTD) brand Hooch has unveiled a bold new flavour across its line-up with the introduction of Hooch Peach.
Bursting with plump and juicy peach flavour and finished with the signature Hooch fizz, the new variant is set to inject a fresh twist into retailers’ fridges across the UK this spring.
Hooch Peach is blended with smooth vodka to deliver a 3.4% RTD sessionable serve that parent firm Global Brands has called a fruit-forward RTD that balances sweetness with refreshment.
The launch comes as the peach flavour continues to build momentum across the drinks industry. In the off-trade alone, peach RTDs are now worth £10.8million, with value sales climbing 52.4% year-on-year, according to NIQ data.
Global Brands said the new Hooch Peach aims to capture this demand and drive up retailers’ sales in the process by responding to trending flavours across the space.
This also builds on the new Hooch Cherry flavour which hit shelves in 2025 and successfully broadened the RTD’s flavour portfolio, reinforcing the brand’s role of unlocking further incremental sales growth by tapping into trending flavours.
Peach Hooch will hit shelves in April in both a 440ml can format as well as a 700ml bottle. The canned format comes in a pack of 12 or 24 with RRPs of £24.50 and £40.50 respectively. Meanwhile, the bottled format comes in a six pack with an RRP of £18.50.
Jacob Barrett, senior brand manager at Hooch, said: “Peach is one of the strongest performing flavours in the category right now, so it felt like a natural next step for the Hooch portfolio. Following the success of Cherry Hooch, we’ve seen firsthand how flavour innovation can drive incremental growth.
“Peach combines that in-demand, fruit-forward profile with our signature fizz to deliver a highly sessionable RTD that we’re confident will perform strongly across both on and off trade.”
