Bringing a new Twister to the freezers this summer
FROZEN treats firm The Magnum Ice Cream Company has announced the launch of its new Twister Frrreeze ice lolly in a new partnership with Disneyland Paris.
The new Twister lolly blends together peach, raspberry and orange flavours to deliver a long-lasting cooling sensation even after the ice lolly is finished.
The unique, lingering cold feeling comes as a result of new technology developed at Magnum’s research and development team and help to deliver on the multi-sensorial experience that younger shoppers are seeking from the category.
Twister Frrreeze is available now across grocery and wholesale channels with an RRP of £2.75 per pack and contains four 80ml ice lollies inside.
And to celebrate the new launch, Twister Frrreeze has partnered up with Disney to mark the opening of the new World of Frozen at Disneyland Paris, which will open its doors to the public on 29 March.
Running from April to July, shoppers are in with a chance to win a trip to the park through the promotion. To do so, consumers need only scan the QR code found on boxes, complete and submit an entry form and be in with the chance of winning.
Shoppers have the chance to win a two nights VIP stay at Disneyland Paris for four people or one of 15 two nights standards stays at Disneyland Paris for four people.
Olga Mart, brand manager at Walls Refreshment UK for The Magnum Ice Cream Company, said: “Twister Frrreeze is a fun and fruity addition to the range. Designed to catch attention in the freezer aisle and spark excitement, Twister Frrreeze brings a fun, multi-sensory, ice-cold experience that is unlike anything else on the market.
“We’re confident loyal Twister fans will love it, and it will attract a wider range of shoppers seeking a treat that’s full of flavour and will really help them feel cool and refreshed.”
