Shoppers take centre stage in Jack Daniel’s & Coca-Cola promo
DRINKS giant Coca-Cola Europacific Partners (CCEP) has unveiled its first on-pack promotion for the Jack Daniel’s & Coca-Cola range in partnership with Wembley Stadium.
Running until 29 June, shoppers will be in with the chance to win tickets to live music experiences at Wembley as part of the promotion along with £400 in cash to go towards travel and expenses for the trip.
The promotion invites consumers to scan QR codes found across the full Jack Daniel’s & Coca-Cola range consisting of the Original, Zero Sugar and Cherry variants, as well as new multipack formats.
The promotion also follows on from the launch of the RTD range’s new slimline can format.
Winners will be announced weekly as part of the competition and, in addition, shoppers have until 20 April to enter to win one of 125 pairs of tickets to see UK singer-songwriter Sam Tompkins perform live at Concorde 2 in Brighton.
CCEP has said both promotions have been designed to help retailers create some additional excitement from the ready-to-drink (RTD) fixture and drive incremental Jack Daniel’s & Coca-Cola sales in the run up to summer.
Convenience retailers can support the promotion using POS and digital assets from MyCCEP.com to help create excitement and visibility in-store and online.
Elaine Maher, associate director for alcohol RTD at CCEP GB, said: “Alcohol ready-to-drink continues to be one of the most dynamic areas of the total alcohol market, and experience-led activity like this plays an important role in keeping the category fresh and engaging for shoppers.
“Jack Daniel’s & Coca-Cola is already one of the most recognisable and trusted ready-to-drinks on shelf, and this on-pack promotion gives us a powerful way to build on that momentum by connecting the brand with live music – a cultural passion point that resonates strongly with shoppers.
“By combining a simple mechanic, compelling prizes and strong in-store visibility, we’re helping retailers create excitement at fixture, drive incremental sales and make the most of a category that continues to deliver value growth.”
