Introducing an indulgent new look and flavour to the range
CONFECTIONERY giant Mondelēz International has announced a rebrand for its Cadbury &More range complete with the introduction of the new Cadbury &More Biscoff variant.
The relaunch aims to deliver a bold new visual identity for the indulgent chocolate bar range to maximise presence on shelf and differentiate from the standard Cadbury portfolio.
Additionally, the new &More Biscoff variant will help to bolster the range and furthers Cadbury’s partnership with Lotus Biscoff after its launch in 2025. Since then, the brand collaboration has managed to generate a sales worth of £24million, according to Nielsen Discovery research.
Cadbury &More Biscoff features an indulgent Biscoff spread centre topped with crunchy Biscoff chunks that is encased in Cadbury chocolate.
To support the launch, a new creative platform – called ‘Give into More’ – will be launched across multiple channels to ensure the brand is unmissable for consumers. The campaign is designed to continue to fuel brand awareness and drive trial among young adult consumers.
The complete rebranded &More range comes with an RRP of £3.65 per tablet bar.
Ellie Swales, brand manager for Cadbury Tablets at Mondelēz International, said: “Cadbury &More was developed to deliver a unique and indulgent experience for consumers, bringing something new to the chocolate category, and this next phase represents a bold step forward for the brand.
“Refreshed packaging, establishing a new visual identity and the launch of Cadbury &More Biscoff are intended to drive wider appeal to our younger consumer target and redefine indulgence.
“The new addition to the range brings excitement to the category while reinforcing Cadbury’s credentials in indulgence. Our focus is to deliver incremental category growth, by offering unique experiences that drive engagement and increase basket value.”
