Sip on sunshine as the summer begins to roll in
TEA brand Lipton is set to bring some sunshine to the chillers with the launch of its new Tropical Ice Tea.
The new launch offers consumers a vibrant blend of mango and passionfruit to deliver a tangy and exotic flavour experience in the iced tea category.
Available now across the grocery and convenience channels, parent firm Carlsberg Britvic said the new launch aims to deliver further choice across the drinks category and brighten mealtime occasions with the Lipton brand.
Carlsberg Britvic also noted the new variant has the potential to drive up extra sales in the market and cited Nielsen data which found that the tropical flavour has become a massively popular soft drink flavour within the UK.
The new Lipton Tropical Ice Tea variant is available in a 500ml plain and price-marked bottle, along with a 1.25 litre bottle to cater to multiple drinking occasions. The launch will also be supported by an out-of-home media campaign across April and May to tie in with the beginning of the summer season.
Clare Brosnan, brand director – hydration at Carlsberg Britvic, said: “Lipton has always championed great-tasting flavours that give shoppers a truly refreshing experience, and Tropical is no exception.
“With the existing popularity of Tropical flavours across the category already, we’re confident shoppers will love our latest addition.
“The flavour is available in multiple formats to suit every moment, whether it’s grabbing a bottle on-the-go with a lunchtime meal deal, or enjoying it at home with an evening meal.
“Ultimately, we want to help retailers drive their iced tea sales and strengthen the category with flavour-packed options that appeal to everyone.”
