Celebrating Italian culture with a new look for Aperol
APERITIVO brand Aperol has unveiled a new design in a bid to build further appeal for modern day consumers.
Paying homage to the brand’s story, which began back in 1919, the global icon of modern cocktail culture has introduced a new rippled glass design across the bottle’s shoulder to build stand-out on shelf with a new label designed to showcase the striking orange liquid inside.
Parent firm Campari Group has called the new bottle a more “refined silhouette” which takes cues from classic Italian architecture and has been designed to feel more special in the hands of customers, with every detail telling the story of Aperol’s character.
Further to this, the label on the back of the bottle has been made transparent with a guide to crafting the Aperol Spritz serves that bring people together in shared moments.
Despite the changes to the bottle, the liquid inside has remained unchanged and still features the original and closely guarded recipe that has remained a popular option with consumers across the globe.
The new design will roll out across the brand’s full portfolio and across all consumer touchpoints across both the off-trade and the on-trade.
Andrea Neri, managing director House of Aperitifs, said: “This new bottle is a celebration of what has always defined Aperol. It reflects our Italian roots while bringing a more contemporary expression to an icon enjoyed around the world.
“Every detail has been carefully considered to enhance the Aperol experience and reaffirm the brand’s place at the heart of modern Aperitivo culture.”
