Bringing a magical touch to the Maryland Cookies range
BISCUITS firm Fox’s Burton’s Companies (FBC) UK has announced its new Butterbeer Cookies inspired by the popular Harry Potter franchise.
As part of a new partnership between the biscuits firm and Warner Bros. Discovery Global Consumer Products (WBDGCP), the new Maryland Butterbeer Cookies has rolled out across independent and multiples locations across the UK in a 200g standard roll wrap (RRP £1.65) and a Minis format for £1.50 RRP.
The new launch ties in with the 25th anniversary since the first Harry Potter film hit cinemas across the UK as the Maryland brand delivers its iconic crunchy, crumbly textured cookies with a sweet, rich, butterscotch notes of Butterbeer – a drink featured across the franchise.
With this in mind, FBC reckons the new launch will present a massive opportunity for retailers across the country throughout 2026.
The Maryland Butterbeer Cookies will be available throughout ‘Butterbeer Season’, a celebration dedicated to the wizarding drink that takes place globally between 1 March and 31 May.
Further to this, the launch is being supported by an on-pack competition giving hundreds of fans the chance to win some Harry Potter merchandise with one grand prize winner receiving an all-expense paid trip to Warner Bros. Studio Tour Hollywood.
David Hebson, trade marketing director at FBC UK, said: “This launch brings together two iconic brands in a way that feels genuinely exciting for both shoppers and retailers.
“Butterbeer is a flavour that already has huge cultural relevance and combining this popularity with the UK’s number one cookie brand gives fans a new way to engage with the wizarding world.
“We know just how passionate Harry Potter fans are, and we’re incredibly excited to see their reactions when the product hits shelves.”
