Alcohol free cans from Stoli roll out across the shelves
PREMIUM vodka brand Stoli has relaunched its non-alcoholic Ginger Beer cans in a bid to align the brand with modern day cocktail and non-alcoholic consumption trends.
The revamp features a newly formulated recipe that emphasises the drink’s natural flavours including ginger, chilli, lemon juice and coffee-bean-sourced caffeine for the energy drink.
Stoli originally launched its Ginger Beer can as an experimental premium mixer that had been crafted to be mixed with Stoli vodka to create the Stoli Mule cocktail.
In more recent years, Stoli has said that standalone consumption of the Ginger Beer cans has surged with consumers which has pushed the vodka brand to revamp its mixer can and match the demand for contemporary, at-home cocktail occasions.
Stoli has said the new Ginger Beer cans will deliver a greater depth of flavour that presents a gentle ginger flavour complemented with a sweetness. The new launch has been positioned as a premium non-alcoholic mixer with an energy kick as well, designed to elevate non-alcoholic cocktail opportunities.
Andrey Kuhtin, Stoli group regional marketing director, said: “The 2026 strategy prioritises distribution expansion and trade visibility across off- and on-premise channels. Proven tactics include cross-merchandising alongside Stoli Vodka to increase basket size.
“Bundled promotions feature simple Mule recipes where regulations permit. Cocktail bar menus strategically highlight Stoli Mule serves, supported by bartender engagement.”
