Line of Duty star fronts Scottish Rugby promo in time for Six Nations
SCOTCH whisky brand The Famous Grouse is set to celebrate Scottish Rugby match days with a new series of content with Scottish actor Martin Compston.
Dubbed ‘The Get Together’ campaign, the new marketing initiative will shine a light on the shared moments that bring rugby fans together supported by new research from The Famous Grouse that highlights that live sporting events continue to act as a social glue for many.
The study found that around 52% of respondents spend less than 80 minutes with their friends over the course of a week, despite three in four stating that meeting up with friends makes them feel better within a minute.
Despite busy schedules, live sporting events remain a key moment for consumers to meet up together and, to tie in with the launch of Six Nations rugby tournament, The Famous Grouse’s new campaign aims to shine a spotlight on how important these events are.
With this in mind, ‘The Get Together’ content series will highlight the light-hearted nature these sporting events can have, with Compston at the forefront.
The Line of Duty star will help kick off the campaign in a light-hearted video that sees friends finally meeting up in the pub; swapping stories, banter and cheering for their favourite team over a Famous Grouse & Ginger drink serve.
And for eagle-eyed fans of the BBC police drama, The Famous Grouse has hinted that there is even a hidden Easter egg in the video to look out for.
Compston said: “Acting takes me all over the world, which makes it harder to make plans with mates, especially when you’re far away from the people you grew up with.
“The laughs, social rituals and time together really matter, which is why The Famous Grouse’s ‘Get Together’ series – celebrating those moments friends still show up for, like a rugby matchday – feels so personal to me.”
Alongside the content series, one lucky rugby fan will be set to win a “money-can’t-buy” VIP experience to watch the upcoming Men’s Scotland v England match at Scottish Gas Murrayfield as part of a social competition via @TheFamousGrouseUK on Instagram.
Karen Daly, marketing manager at The Famous Grouse, said: “Rugby isn’t just about who’s scoring the tries – it’s about who you’re watching it with.
“‘The Get Together’ from The Famous Grouse is designed to celebrate those social rituals –from lucky scarves to having a Grouse & Ginger at ‘our pub’ – which makes those 80 minutes more meaningful far beyond the final whistle.
“Partnering with Martin Compston felt like the perfect way to bring that sociable spirit to life. Wherever you are in the world, and no matter how busy you get, the friends you surround yourself with pre, during and post-game create some of life’s best moments. Cheers to that.”
