Coke blends retro inspiration with iconic cherry taste
DRINKS giant Coca-Cola Europacific Partners (CCEP) has blended together a nostalgic flavour to match modern day tastes with its new Coca-Cola Cherry Float launch.
Available on shelves from February, the new Coca-Cola Cherry Float variant comes with in the Original Taste (full sugar) and Zero Sugar variants to match consumer demand for health.
Inspired by the nostalgic taste for classic soda float options, the new Coca-Cola Cherry Float and Coca-Cola Cherry Float Zero Sugar allows shoppers to pick their cherry favourites from across the range.
Rob Yeomans, VP for commercial development at CCEP GB, said: “This launch is set to be a standout performer. Coca-Cola is the number one soft drinks brand in GB, cherry flavours have contributed more than half of cola segment growth over the last year, and soda floats are bang on trend right now. It’s a winning combination, and we’ve got some high-profile marketing activity lined up to help retailers make the most of it.”
The new launch follows on a rise in demand for cherry flavours across the soft drinks space, something CCEP has already matched demand with such as through its Dr Pepper Cherry Crush launch, which also recently rolled out a marketing campaign in time for Valentine’s Day.
The new Coca-Cola Cherry Float variant will be available as a permanent addition to the range across 330ml cans, 500ml bottles, two litre bottles as well as in a multipack of eight 330ml cans.
And for those retailers keen to capitalise on the new launch across stores, POS materials can be downloaded from MyCCEP.com which store owners can utilise to shout out about the launch in stores.
Ellie D’Silva, senior marketing manager at Coca-Cola Great Britain, said: “Cherry flavours continue to be a fan favourite, and the introduction of Cherry Float across both original and zero sugar variants gives consumers even more choice within the Coca-Cola Cherry range.
“Inspired by the nostalgic taste of classic soda floats, the new flavour reflects our continued focus on innovation while offering fans new ways to enjoy the iconic Coca-Cola taste.”
