Dr Pepper helps shoppers embrace a romantic side
DRINKS giant Coca-Cola Europacific Partners (CCEP) is set to help shoppers embrace their romantic sides this Valentine’s Day with its new Dr Pepper marketing campaign.
The new promotion features the return of the brand’s ‘Dr Lurve’ character alongside some unique romantic prizes up for grabs.
The campaign builds on the successful launch of the Dr Pepper Cherry Crush variant, which initially hit shelves over Valentine’s Day 2025 as a limited edition product and is now part of the brand’s permanent range driven by sustained shopper demand and a standout sales performance.
Running until 2 March, the promotion is available across select packs of Dr Pepper Zero Sugar Cherry Crush in 330ml and 500ml packs (plain and PMP), two litre bottles as well as multipacks of 330ml cans. Shoppers can enter the competition by scanning the QR codes found across packs.
Over 100 Valentine’s themed prizes are up for grabs, including Dr Pepper branded socks, gloves and double-headed hoodies. The wider campaign will also be supported by influencer partnerships, in-store sampling and experiential OOH advertising encouraging consumers to step into Dr Lurve’s billboard-office for some romantic advice.
Convenience retailers can also download Dr Pepper Cherry Crush POS materials via MyCCEP.com to help drive visibility and excitement across the store.
Rob Yeomans, VP for commercial development at CCEP GB, said: “Dr Pepper has carved out a unique space in the flavoured carbonates segment thanks to its one-of-a-kind taste and bold brand personality.
“Following the phenomenal success of Dr Pepper Cherry Crush Zero Sugar – which has now become a permanent addition to our line-up – we’re bringing even more excitement to shelves this Valentine’s Day.
“Our playful ‘Dr Lurve’ campaign taps into seasonal shopper behaviour with fun, flirtation and a flavour fans already love, while giving retailers a great opportunity to drive engagement and sales. With eye-catching POS and digital assets available via MyCCEP.com, we’re looking forward to seeing how our retail partners bring the campaign to life.”
