No freezer needed for new Rowntree’s Lollies sweets
CONFECTIONERY brand Rowntree’s is set to bring a taste of the summer for the whole year round with its new Lollies confectionery range.
With no freezer required for this selection, the new range of sweets has been inspired by the brand’s Ice Lollies range in three flavours, each made with real fruit juice. The range consists of Fruit Pastilles Lollies, Sour Watermelon Flavour Lollies and Mango Flavour Lollies.
The exciting new range allows fans of the Rowntree’s brand to enjoy its ice lollies flavours no matter the weather outside in sharing packs making them ideal to have with friends and family across the year.
Packaged in a 130g sharing bag, Rowntree’s Lollies aim to bring a refreshing sweet experience to confectionery aisles and provide a convenient, on-the-go sweet treat.
The new range will roll out across shelves from February as parent firm Nestlé Confectionery aims to cement Rowntree’s as a go-to for sharing occasions across the year. The new range also marks the second time that Rowntree’s has re-imagined one of its beloved brands after its Jelly Tots Tangy launch in 2025.
The Rowntree’s Lollies range is not suitable for vegetarians or for those following a halal diet.
Hayley Nixon, senior brand manager for Rowntree’s, said: “We’re thrilled to bring the bold, fruity flavours of our iconic ice lollies into a new sweet format. This launch means fans can enjoy the taste they love, whatever the season, in a fun and shareable way.
“It’s all about giving people more of what they enjoy, vibrant flavours and real fruit juice.”
