Kicking off 90th anniversary celebrations with a crunch
WHITE chocolate brand Milkybar has unveiled its new Crunchy Pops treat as the brand gears up for its 90th anniversary year in 2026.
The new Milkybar Crunchy Pops feature the brand’s signature white chocolate combined with crispy cereal balls to offer consumers an indulgent and unique texture from the brand.
The Crunchy Pops also come in a sharing bag so shoppers can spread out the treat with friends and family members, or as an extra indulgent self-treat opportunity.
Made using creamy whole milk, Rainforest Alliance certified cocoa and no artificial flavours, parent firm Nestlé reckons the Pops will prove to be a popular product for this year, especially as Milkybar marks its 90th anniversary since it first hit shelves.
Milkybar was launched in the UK and Switzerland in 1936 and has gone on to become a household name for many consumers and one of the UK’s most loved white chocolate brands.
Milkybar Crunchy Pops White Chocolate sharing bag is available in stores nationwide now and joins the Milkybar range of blocks and buttons.
Rachel Beaufoy, marketing manager at Nestlé Confectionery, said: “It’s an exciting year for Milkybar, and Crunchy Pops are a special launch for us. We’ve combined a delicious crunchy texture with our creamy white chocolate to create a treat we think people will love. We’re really looking forward to hearing the reaction once they hit shelves.”
