Tropical touch comes with a bold redesign for Pepsi Max
DRINKS giant Carlsberg Britvic has introduced a bold new look for its Pepsi Max flavours range along with its new variant Tropical.
Blending together pineapple, mango and peach flavours, the new Pepsi Max Tropical is designed to meet a growing shopper demand for new cola flavours whilst also tapping into the popularity of Tropical flavours.
Alongside the launch, the brand has unveiled a refreshed look for the Flavour range with updated packaging to feature a clearer design, stronger colour cues and distinctive fruit flavour icons to help enhance stand out on shelf for the range.
Pepsi Max Tropical, along with the revamped Lime and Cherry variants, will be available on shelf from 26 January across grocery, convenience and wholesale channels in a variety of formats.
Pepsi Max Tropical has launched in a range of formats consisting of 500ml plain bottle (RRP £2.29) and £1.39 price-marked 500ml bottle; 330ml can (RRP 95p); two litre bottle (RRP £2.50) and £2.19 price marked two litre bottle; multipacks of eight cans (RRP £7.19), 18 (RRP £12.69) and 24 (RRP £15.99).
In addition to the new launches and revamped design, Carlsberg Britvic is set to support the activity with a marketing campaign spanning billboards, social media, experiential and digital media across April and May.
David Laidler, brand director – carbonates at Carlsberg Britvic, said: “The evolution of our Pepsi Max flavours range reflects our commitment to staying ahead of changing shopper expectations.
“Combining bold innovation with a refreshed identity allows us to enhance the consumer experience and strengthen the brand’s role within the wider category to support retail sales.
“The packaging redesign has been intentionally crafted to catch the shopper’s eye in a busy retail environment, while distinguishing the range from our core Pepsi Max offering. The bolder colour blocking and introduction of vibrant fruit icons creates instant recognition from a glance, with the refined layout bringing a cleaner, more modern feel.
“Our aim is to increase basket spend, elevate Pepsi Max’s shelf presence and add value to retailers’ flavoured cola ranges.”
