Fox’s brings a Christmas staple for the whole year round
BISCUITS and treats firm Fox’s Burton’s Companies (FBC) has announced that its popular Fox’s Chocolatey Cookies Assortment will now be available all year round.
Previously exclusive for the Christmas season, the move to make the pack format available across the whole year comes after an impressive value sales growth for the Assortment during the 2025 season.
According to Circana data, the packs saw a massive 29.7% year-on-year value sales growth during Christmas 2025 as it became an essential must-stock for gifting opportunities throughout the season.
The Fox’s Chocolatey Cookies Assortment aims to deliver indulgence for consumers and quality at an accessible price point, featuring a premium, shareable selection of Fox’s crumbly cookies made with generous chunks of chocolate in white, milk and triple chocolate flavours.
The Chocolatey Cookies Assortment is available in Tesco stores with an MRSP of £4.50 with a pack weight of 365g. It will also join Fox’s Viennese Assortment and Fox’s Classic Assortments, which are also available year-round.
David Hebson, trade marketing director at FBC, said: “We’re seeing a clear shift in how consumers approach gifting, with more people looking for premium food-based options that feel appropriate beyond traditional occasions.
“After a standout Christmas for Fox’s Cookies Assortments, making the product available all year round allows us to meet that demand while supporting retailers in unlocking new gifting moments and driving incremental spend.”
