UK symbol group aims to entice shoppers into stores
SYMBOL group Premier has kicked off 2026 with a major nationwide activation designed to drive footfall for independent retailers as part of its 5,000th store celebration.
Aiming to bring more shoppers to Premier stores during what is typically a quieter trading period, Premier has rolled out thousands of instant-win scratchcards to its stores offering cash prizes and exclusive partner offers as well.
From now until the start of February, customers shopping in participating Premier stores across the UK will receive a ‘Chance to Win’ scratchcard with every qualifying purchase.
The promotion gives shoppers the opportunity to win instant cash prizes – including a grand prize for one customer to win up to £5,000 in cash – product giveaways and a range of exclusive awards, including promotional offers in partnership with fast food chain Burger King.
Alongside the scratchcard promotion, Premier is also giving away thousands of pounds in cash prizes directly to consumers as part of its mission to give back to shoppers throughout the 5,000 store milestone celebrations.
Martyn Parkinson, sales director for Premier, said: “This next wave of celebrations is all about keeping the momentum going – giving customers fun, value and reasons to visit their local store in January.
“A big thank you to all our retailers for helping us reach this milestone, and our supplier partners for their support in our celebrations.”
Furthermore, Premier is set to take its celebrations on the road this month with a dedicated ‘Premier 5000 Roadshow’ across five regional events across the UK.
The roadshow will invite Premier retailers to come together at venues such as Hampden Park in Scotland and Leeds United Football Club. Each event is expected to welcome customers, alongside thanking some key suppliers hosting interactive stands and a chance for Premier retailers to celebrate together.
Colm Johnson, retail managing director at Booker, said: “Our 5,000 store milestone marked an incredible moment for Premier, shining a spotlight on the strength of the brand and our fantastic symbol group retailers.
“January can be a challenging period for independent retailers and our latest activation has been designed to bring real energy and value into stores when it matters most – with some great benefits and opportunities to support local communities as part of our 5,000 celebrations.”
