Kind aims to deliver its ‘most indulgent’ recipe to date
NUT snacking brand Kind Snacks has expanded on its chocolate line-up with the launch of its first Milk & White Chocolate Nut bar.
The NPD marks the brand’s first foray into milk and white chocolate inclusions into its core range. The innovation blends together a creamy milk chocolate, whole nuts and white chocolate pieces and has been positioned as the brand’s “most indulgent” bar to date.
The new launch joins Kind’s core portfolio which already includes Dark Chocolate Nuts & Sea Salt, Peanut Butter Dark Chocolate and Caramel Almond & Sea Salt.
The Milk & White Chocolate Nut bar is high in fibre and gluten-free and has been made using whole and nutrient dense ingredients – including a mix of almonds, peanuts and cashews – whilst delivering on the brand’s signature crunchy texture alongside the creamy, sweet flavours of milk and white chocolate.
As well as catering towards those shoppers who are often divided between milk and white chocolate, the innovation also offers a single solution for those seeking a nutritious treat.
Giovanna Sinisgalli, marketing lead at Kind Snacks for Europe, Middle East and Asia, said: “Kind is committed to creating innovation that balances taste with nutrition. With the Milk & White Chocolate Nut bar, we are addressing consumer demand for snacks that are indulgent and full of flavour, with the wholesome goodness of nuts.
“We know consumers want to treat themselves, but when they do, they want to feel good about it. That’s where our Milk & White Chocolate Nut bar comes in.
“By introducing milk and white chocolate to our core portfolio for the first time, we’re satisfying the craving for something sweet, while the addition of 60% nuts ensures the bar is high in fibre and source of protein, making it the perfect snack.”
