Commitment to consumers renewed in Spar stores
SPAR stores across Scotland, including both independent and company-owned locations, have rolled out a renewed value campaign to save shoppers some cash.
Running through to the end of February and beyond, the campaign spotlights some of Scotland’s core value lines, which will continue to remain in place for as long as possible throughout the year.
These include:
• Spar own-label White Sliced Bread and Toastie – £1.
• Connolly’s Bacon – £1.
• McGhee’s Six-pack Potato Scones – £1.
• Graham’s Light ‘n’ Low milk – £1.27.
• Spar branded Square Sausage, Haggis and Black Pudding four packs – £2.
Six large eggs priced at £1.25 will also follow onto shelves from February this year to further strengthen the in-store value offer as well.
These key lines will be supported by a wider mix of staple products, which will continue to rotate on and off promotion in line with customer demand and seasonal trends.
The campaign will be backed by a full suite of marketing assets including vehicle wraps, in-store POS and digital materials, ensuring strong visibility across Spar Scotland’s full estate.
In addition to this new value-driven activity, Spar Scotland has also launched a new vehicle wrap to amplify its popular £3.25 breakfast roll and Barista Bar hot drink deal. While not part of the dedicated value campaign, this deal will be re-energised from early January as a proven footfall driver for stores.
Colin McLean, chief executive at Spar Scotland, said: “Our objective is to continue offering our customers fair pricing on the everyday essentials they rely on. With household budgets still under pressure, we are committed to making life a little bit easier for shoppers by keeping key lines accessible, affordable and great quality.”
