Turning up the heat in the energy drinks market
ENERGY drinks brand Celsius has unveiled four new fruit-forward flavours for its range as the brand is set to turn up the heat come the new year.
The new quartet of flavours are set to become Celsius’ new core range of drinks when they hit the shelves from January 2026.
The flavours – Sparkling Raspberry Peach, Sparkling Mango Lemonade, Sparkling Kiwi Guava and Sparkling Strawberry Watermelon – provide consumers with a range of fruity, zero sugar energy drinks.
And as consumers aim to set new health and wellbeing goal in January of the new year, the launch has been geared to capitalise on the seasonal surge in fitness culture and maximise incremental sales for retailers.
All four of the cans include call outs to the Celsius ‘Live Fit’ ethos, complete with section that highlight the zero sugar nature of the drinks, vitamin content and natural flavourings.
The new range will be available to retailers come the new year, alongside a suite of high-impact POS displays to drive up awareness for the new range.
Additionally, Sparking Raspberry Peach and Sparking Mango Lemonade will also be available in a multipack format, marking a first for the brand in the UK and Ireland.
Garrett Quigley, president of Celsius International, said: “We are excited for consumers in the UK and Ireland to experience the latest innovation from Celsius arriving from January.
“We believe the zero sugar, fruit-forward flavours that distinguish Celsius from traditional energy drinks align with consumers’ evolving needs for great taste without compromise.
“This innovation is designed to bring new consumers into the growing energy category, drive growth, and be a meaningful contributor to higher basket value for our retailers.”
