Top 50 Scottish Brands 2025

Discover who has climbed through the rankings this year

A tartan panel with the words "TOP 50 SCOTTISH BRANDS 2025" in it with the Worldpanel by Numerator logo beneath.

Throughout 2025, retailers were met with constant changing habits from consumers as inflation saw a gradual decline across the year, resulting in battle between own-label options and branded. As inflation declines, momentum has once again returned to these branded products and helped to bring in a boost for stores.

Brand 2025 position 2024 position Moving up
Irn-Bru 1 1  
Graham’s The Family Dairy 2 2  
McGhee’s 3 4 â–²
Simon Howie 4 3  
Tunnock’s 5 6 â–²
Bells Food Group 6 5  
Baxters 7 7  
McIntosh of Strathmore 8 9 â–²
Mackie’s of Scotland 9 10 â–²
Malcolm Allan 10 8  
Taylors Snacks 11 23 â–²
JG Ross 12 11  
Seriously Cheddar 13 12  
Albert Bartlett 14 17 â–²
Highland Spring 15 14  
MacB 16 22 â–²
We hae meat 17 18 â–²
Galloway Cheddar 18 15  
Scotty Brand 19 16  
Hall’s 20 20  
Barr 21 13  
Nairn’s 22 21  
Border Biscuits 23 19  
Buchanan’s 24 27 â–²
Big & Scottish 25 24  
Browning’s the Bakers 26 29 â–²
Mrs Tilly’s 27 25  
Tarbert Fine Foods 28 28  
Rowan Glen 29 31 â–²
Orkney Cheddar 30 36 â–²
Highland Game 31 26  
Scott’s Porage Oats 32 30  
Marhsalls 33 33  
Mackays 34 34  
Scottish Blend 35 42 â–²
Stoats 36 45 â–²
Paterson’s 37 32  
Mrs Unis 38 37  
Glenrath 39 38  
Macsween of Edinburgh 40 41 â–²
Simmers 41 40  
Dean’s 42 43 â–²
Punjab Pakora 43 46 â–²
Genius 44 39  
Lees’ of Scotland 45 44  
Castle Maclellan 46 – NE
Stockan’s 47 49 â–²
Hamlyns of Scotland 48 47  
Scottish Favourites 49 48  
Duncans of Deeside 50 – NE

This list is compiled using total take-home value sales for each brand for the 52-week period to 7 September 2025 for Scotland. It is produced for Scottish Grocer and is different to the Worldpanel by Numerator Brand Footprint, which measures brand frequency and penetration (consumer reach points).

A tartan panel with the words "READ THE 2025 ANALYSIS FROM WORLDPANEL" with the Worldpanel by Numerator logo underneath and an arrow pointing to the right.

RELATED ARTICLESMORE FROM AUTHOR