Discover who has climbed through the rankings this year
Throughout 2025, retailers were met with constant changing habits from consumers as inflation saw a gradual decline across the year, resulting in battle between own-label options and branded. As inflation declines, momentum has once again returned to these branded products and helped to bring in a boost for stores.
Brand
2025 position
2024 position
Moving up
Irn-Bru
1
1
Graham’s The Family Dairy
2
2
McGhee’s
3
4
▲
Simon Howie
4
3
Tunnock’s
5
6
▲
Bells Food Group
6
5
Baxters
7
7
McIntosh of Strathmore
8
9
▲
Mackie’s of Scotland
9
10
▲
Malcolm Allan
10
8
Taylors Snacks
11
23
▲
JG Ross
12
11
Seriously Cheddar
13
12
Albert Bartlett
14
17
▲
Highland Spring
15
14
MacB
16
22
▲
We hae meat
17
18
▲
Galloway Cheddar
18
15
Scotty Brand
19
16
Hall’s
20
20
Barr
21
13
Nairn’s
22
21
Border Biscuits
23
19
Buchanan’s
24
27
▲
Big & Scottish
25
24
Browning’s the Bakers
26
29
▲
Mrs Tilly’s
27
25
Tarbert Fine Foods
28
28
Rowan Glen
29
31
▲
Orkney Cheddar
30
36
▲
Highland Game
31
26
Scott’s Porage Oats
32
30
Marhsalls
33
33
Mackays
34
34
Scottish Blend
35
42
▲
Stoats
36
45
▲
Paterson’s
37
32
Mrs Unis
38
37
Glenrath
39
38
Macsween of Edinburgh
40
41
▲
Simmers
41
40
Dean’s
42
43
▲
Punjab Pakora
43
46
▲
Genius
44
39
Lees’ of Scotland
45
44
Castle Maclellan
46
–
NE
Stockan’s
47
49
▲
Hamlyns of Scotland
48
47
Scottish Favourites
49
48
Duncans of Deeside
50
–
NE
This list is compiled using total take-home value sales for each brand for the 52-week period to 7 September 2025 for Scotland. It is produced for Scottish Grocer and is different to the Worldpanel by Numerator Brand Footprint, which measures brand frequency and penetration (consumer reach points).
