Tennis champ inspires holiday cheer in Walker’s Christmas jumper
SHORTBREAD manufacturer Walker’s Shortbread has teamed up with tennis champion Andy Murray as part of a new campaign for the Christmas season.
Designed to inspire holiday cheer, Murray has donned a new, bespoke wooly shortbread Christmas jumper inspired by Walker’s signature Shortbread Fingers and Triangles. The centrepiece of the campaign appears in Walker’s latest advert and celebrates Walker’s role in the festive season.
The Christmas campaign includes a presence across TV, out-of-home advertising, social media and PR, with the TV ad set to appear on STV and STV on-demand from 1 December to 31 December. OOH activations include an Edinburgh tram wrapped in tartan and imagery of Murray enjoying a Walker’s Shortbread Christmas Tree in his bespoke jumper, as well as creative placements across the UK.
Content will also go live across Walker’s own social media channels, including Instagram, TikTok and YouTube to engage consumers and create touchpoints to rediscover the ‘joy of shortbread’ this season.
And in the spirit of giving, Murray’s bespoke jumper will be auctioned off to raise funds in aid of Cash for Kids‘ ‘Mission Christmas’, the UK’s largest Christmas gift appeal. Proceeds from the initiative will help ensure children and young people across the country wake up to a special gift on Christmas morning.
Walker’s Shortbread has also released a small number of limited-edition replica jumpers, giving fans the opportunity to own their own piece of the campaign.
Nicky Walker, managing director at Walker’s Shortbread, said: “Walker’s Shortbread has always been about sharing and bringing people together, whether it’s through life’s simple pleasures or the cherished traditions of Christmas. This year, we wanted to celebrate the emotional connection between our brand and the Festive season by embracing humour, heritage, and the true spirit of giving.
“We hope Andy’s involvement adds authentic Scottish charm, appealing not only to our existing extremely loyal consumer base but also helping us attract a new demographic of Shortbread lovers. to make this Christmas even more special by spreading the joy of shortbread to people across the UK and further afield.”
