Barbadian rum brand rolls out across supermarket store shelves
AWARD-WINNING Barbadian rum brand Canerock Rum has landed on the shelves of Sainsbury’s stores in time for the Christmas season.
Designed for sipping, Canerock is now available in over 400 Sainsbury’s stores across the UK and aims to capture the essence of the Caribbean in every bottle.
Crafted by the sea in Barbados, the rum offers shoppers a rich, smooth and premium sipping rum that transports you directly to the tropics through soft vanilla notes and a mellow tropical character. This makes it an ideal rum to enjoy and savour slowly with friends this season.
The rum has been infused with all-natural ingredients as well including coconut and ginger grown in Barbados, complemented by the warmth of Madagascan vanilla.
Shoppers should expect to discover flavours of rich caramel, soft spice and raisins on the palate, unfolding into hints of allspice and oak tannins, for the perfect balance of sweetness and spice.
Canerock is now available in Sainsbury’s stores for a promotional price of £30 as part of its exclusive launch offer. Once this period concludes, the RRP for the rum sits at £36.50.
Connie Brown, head of retail at parent firm Maison Ferrand UK, said: “Canerock is pure island spirit in a bottle: smooth, flavourful, and made for slow sipping. We’re delighted that rum lovers across the UK can now discover it in over 400 Sainsbury’s stores and experience a true taste of Barbados.”
