Chance to win a three-night trip to Sweden from Coca-Cola
DRINKS giant Coca-Cola Europacific Partners (CCEP) is set to bring some extra festive joy to consumers this season with its new promotion for Christmas.
The new on-pack promotion is offering shoppers the chance to win a once-in-a-lifetime trip to Sweden’s world-famous ICEHOTEL – along with thousands of other seasonal prizes up for grabs.
Running until 31 December, the promotion is available across select packs of Coca-Cola Original Taste and Coca-Cola Zero Sugar in 500ml bottles (PMP and non-PMP), 1.25 litre, 1.75 litre, and two litres bottles as well as multipacks of 330ml cans including eight packs, 24 packs and 30 packs.
Shoppers can easily enter the competition by scanning the QR codes found on promotional packs to access the Coca-Cola app where they can enter the prize draw to be in with a chance of winning.
Eight lucky winners will each receive a three-night trip for two to the heart of Swedish Lapland in Kiruna, home to the iconic ICEHOTEL, an awe-inspiring structure that is rebuilt each year from ice harvested from the Torne River.
The prize includes a welcome drink on arrival, a three-course meal celebrating some regional delicacies, a private snowmobile tour to chase the Northern Lights, a forest dinner in a rustic wilderness cabin, the Jukkasjärvi Private Sauna Ritual and a stay in a deluxe ice suite on the final night.
In addition to the eight trips on offer, there are thousands of festive goodies to be won as well, including dining-out vouchers and a range of Coca-Cola Christmas merchandise from festive red scarves with snowflakes, to white-and-red socks featuring the brand’s iconic glass bottles as well as silver, black and red Coca-Cola baubles.
The campaign is part of CCEP’s wider seasonal marketing activity, celebrating the brand’s taste and heritage that has made it synonymous with the Christmas season.
Convenience retailers can download Coca-Cola Christmas POS materials via MyCCEP.com to help drive visibility and excitement in store.
Rob Yeomans, VP commercial development at CCEP GB, said: “Coca-Cola has always been about bringing people together and creating uplifting moments of joy, and that’s never felt more special than at Christmas.
“This campaign captures that spirit perfectly. From giving eight lucky winners a once-in-a-lifetime trip to Sweden’s ICEHOTEL to sharing thousands of prizes that can be enjoyed with family and friends, it’s all about spreading joy and helping our brand fans bring even more magic to the season.
“To really make the most of the campaign and drive sales this Christmas, we’re encouraging retailers to keep impulse zones well-stocked with our festive packs and drive visibility with POS materials.”
