Symbol group promises fun and savings for Christmas season
SYMBOL group Spar UK has brought back its Big Deals of Christmas campaign for the third year in a row, offering key deals during the festive period for consumers.
The campaign launched in Spar stores across Scotland, England and Wales on 6 November and aims to drive up footfall for Spar retailers by providing consumers with a wide range of weekly deals from household brands.
Some of the offers will feature in popular categories including beers, wines and spirits; ice cream; soft drinks; and confectionery, ensuring there is something for everyone as shoppers stock up for the Christmas season.
The 2025 campaign will run until 1 January 2026 and retains all the elements from previous years that have made it successful, including the return of Santa Claus and his elves, Norty and Näice who proved hugely popular with shoppers in 2024.
The campaign will also benefit from integrated digital and local marketing support, with activity spanning social media, digital screens, in-store displays and regional activations.
Ian Taylor, Spar UK retail and brand development director, said: “We are delighted to bring back the BIG Deals of Christmas for a third year. Shoppers have really embraced the campaign and many now look forward to the deals dropping in the week’s running up to Christmas.
“It’s become a highly anticipated part of our value message, helping customers stretch their budgets while still enjoying festive treats.For our retailers, launching this footfall-driving initiative is crucial at this time of year. It attracts more shoppers, boosts sales and ensures SPAR stores remain competitive in the busy holiday season.
“Working with some of the biggest brands in the market, we have created engaging promotions and tailored offers that deliver real excitement in-store.
“Last year we saw above average uplifts across the featured products, driven by strong feature space and solid marketing support. These results really highlight the impact of coordinated promotional activity during the BIG Deals of Christmas.”
