One lucky retailer is in with the chance to bag £10k this Christmas
GLOBAL snacks firm Kellanova has launched its new festive campaign offering retailers the chance to win a massive £10,000 in cash.
Exclusive to store owners, the competition launched on 31 October and is set to run for eight weeks across the UK and Northern Ireland across symbols and independents and offers one lucky retailer the chance to win £10,000.
Retailers can take part by purchasing any case of qualifying PMP product and either scan the QR code in depot or by visiting the campaign’s dedicated microsite. From there, they will need to complete a short entry form and upload a copy of their receipt.
The ‘Deck the Shelves’ competition is open exclusively to purchases of Pringles PMP and Cheez-It PMPs in both large sharing and single bag formats.
The winner will be selected at random after the competition closes on 31 December.
In addition to the grand prize of £10,000 for retailers, Kellanova has also launched a new consumer-focussed campaign offering shoppers the chance to win an instant £100 Prezzee gift card through QR codes found on packs.
This QR code will also feature across POS materials, with hundreds of kits available to help retailers create more of a buzz for both Pringles and Cheez-It products across their stores in the run up to Christmas, including fully branded slim FSDUs and eye-catching posters and shelf cards.
Rebecca Worthington, head of salty snacks at Kellanova, said: “This Christmas, we want to give back to the hardworking retailers who go the extra mile to keep their stores stocked and communities happy over the busy festive period.
“The campaign is a fantastic opportunity for store owners to maximise their snack sales at such a key time of year for the category, while simultaneously creating excitement for their customers.
“We encourage all retailers to get involved and spread some festive cheer – you never know, you could be starting the new year with an extra £10,000 in your pocket!”
