Double launch from Spanish beer brand Estrella Galicia
PREMIUM Spanish beer brand Estrella Galicia is set to make a bold statement in the UK with its new campaign and canned format.
Running across November, the evolved ‘We’re Made Different’ campaign aims to celebrate the Galicia region’s pride, with the brand situated in the north-western area of Spain, by underpinning the special craft values and traditions of Estrella Galicia and its hometown.
The campaign invites drinkers to ‘Follow the Flavour, Not the Crowd’, championing the brand’s unique tastes and brewing heritage.
This follows on from the brand’s 2024 campaign which highlighted the authenticity of the brew as a Spanish beer.
The media plan will focus on a UK-wide OOH rollout, supported by a robust digital and social media push, designed to drive awareness with its key consumer markets across the UK.
Additionally, recognising the importance of at-home consumption occasions, Estrella Galicia has launched a new 440ml canned format in both four pack and 10-pack multipack format across Tesco stores.
Aitor de Artaza, international managing director of Corporación Hijos de Rivera – Estrella Galicia’s owners – said: “Estrella Galicia continues to go from strength to strength in the UK, driven by a clear sense of identity, differentiation and an unwavering commitment to quality.
“The brand’s unique Galician heritage and flavour clearly resonates with today’s drinkers who are seeking authenticity and craftsmanship in their beer choices. Additionally, our launch in Tesco stores aims to drive trial and new consumption occasions beyond out of home drinking.”
