Providing additional National Lottery support to stores
OPERATOR of The National Lottery, Allwyn, has partnered up with Bobby’s in a trial that will see the supplier boost support for National Lottery retailers.
Additional activity from Bobby’s will see representatives from the sweet and savoury foods supplier provide National Lottery support for retailers through the use of Hubpix technology, a digital platform that provides retailers with real-time insights.
The trial will see Bobby’s reps wrap in National Lottery support as part of their overall visit to a retailer and will focus on driving retailer engagement and effectiveness with in-store National Lottery POS materials. This will also be on top of visits from Allwyn’s sales force.
Allwyn said this effort will help to ensure that National Lottery retailers will have the best range and availability in their stores.
Alison Acquaye-Acford, director of commerical partnerships and retail sales at Allwyn, said: “We’re always looking at ways to increase engagement with our independent retail partners. Bobby’s has an impressive customer base of 22,000 retailers – most of which are visited every two weeks – so they were a natural partner for this trial.
“Our partnership will increase face-to-face National Lottery support for independent retailers, equipping them with more information and insight to help them sell more National Lottery tickets and Scratchcards.
“Not only will this drive retailer commission and rewards, but it will also help increase the £30million raised every week for Good Causes – which is what The National Lottery is all about.”
John Lucas, head of sales at Bobby’s, said: “We’re delighted to be partnering with Allwyn on this exciting initiative, which reflects our shared commitment to supporting independent retailers.
“Our field team has long been trusted for their discipline, consistency and strong relationships across the convenience sector. By integrating National Lottery support into our regular visits, we’re helping retailers maximise their in-store opportunities while providing Allwyn with valuable insight through our HubPix platform, which uses AI to turn in-store photos into actionable data.
“This partnership is a natural extension of what we do best – combining scale, people and data to drive smarter decisions and better outcomes for retailers and brands alike.”
