Ghoulishly good selection from Reese’s is set to bring a Scream to shoppers
PEANUT butter treats brand Reese’s has made a frightful return to the Halloween aisle once again this year with a line-up of themed treats for shoppers to dig their teeth into.
Designed to tap into the growing seasonal demand that comes with the Halloween season, the sharing range is made up of the Reese’s Skeleton Snack Sizes pack (£5 RRP), Reese’s Bats Snack Sizes (£5 RRP), Reese’s Assorted Shapes featuring pumpkins, bats and ghosts (£5 RRP) and the classic Reese’s Cup Snack Sizes (£4.25 RRP).
Further to this, Reese’s Pumpkins King Size two-pack has made a comeback for the season, offering shoppers a themed indulgence with an RRP of £1.40 per pack.
The limited-edition SKUs will help consumers get into the Halloween mood for this year, reckons parent firm The Hershey Company, and will be ideal for parties, guisers or personal snacking moments this year.
The full Reese’s Halloween range is available in Sainsbury’s, Asda, Co-op and Morrisons stores as well as via a variety of wholesale suppliers and convenience stores.
And the brand is set to raise the volume of shoppers’ shrieks this Halloween through a chilling new partnership with iconic horror movie franchise Scream.
Consumers are in with the chance to win exclusive tickets to a private screening of the next instalment in the franchise Scream 7 as well as a raft of themed goodies and Reese’s treats. All shoppers need to do is scan the in-store promotional materials, or click here to be in with the chance of winning. The closing date for entries is 31 October and the winner will be contacted on or before 10 November.
Jackson Hitchon, general manager for Europe and world travel retail at The Hershey Company, said: “Halloween is growing rapidly in the UK, with consumer spending rising by over 5% in 2024 compared to the previous year.
“This seasonal uplift demonstrates how Halloween has evolved into a major moment of celebration – whether it’s dressing up, trick-or-treating or hosting unforgettable parties.
“The Reese’s brand is proud to expand distribution of its themed range to meet this demand, helping consumers enjoy more memorable moments with the Reese’s signature peanut butter and chocolate confectionery they love.”
