Shoppers in with the chance to win ‘a bundle worth staying home for’
CHILLED ready-made meals brand Rustlers has launched a national campaign to help ensure the brand remains at the forefront of consumers’ minds this autumn.
The two-phase campaign, which started earlier in October, will run until the end of November and will initially target students across colleges and universities in the UK with a raft of awareness building across campuses, including events, sampling and distribution of money-off coupons for their local convenience stores.
Phase two of the campaign will launch on 16 October, is a national on-pack promotion which will give shoppers the chance to win a bundle “worth staying home for”, complete with £100 gift cards, an air fryer, a high-tech screen projector, snacks and more to complete the “ultimate big night in experience”.
The on-pack promotion includes a QR code which shoppers can scan to enter into the competition. This will also be supported through additional in-store merchandising and across online and out-of-home platforms.
Retailers who are looking to order free POS materials should email foodtogo@kepak.com or visit Kepak’s dedicated trade website.
Ross Davison, head of convenience at Kepak (Foods Division), said: “Rustlers is more likely to be eaten during relaxing moments in front of the TV, and with 73% of UK Rustlers shoppers agreeing that eating and drinking out is prohibitively expensive, we’ll be driving home the message that Rustlers flavour and range is made for the Big Night In occasion.
“In doing so, we’ll be positioning Rustlers as the unfiltered indulgence ‘go to’ fakeaway, driving consumers to store by focusing on how easily they can use Rustlers as a centrepiece to create their favourite takeaway or QSR dishes at home, enhancing and experimenting with different flavour builds, snacks and sides.”
