Tia Maria shakes up the party ahead of the festive season
COFFEE liqueur brand Tia Maria has launched a new on-pack promotion with pop star Sophie Ellis-Bextor offering shoppers the chance to bag an exclusive cocktail shaker.
Titled ‘Shake up the Taste’, the new promotion offers consumers the chance to win one of 500 limited edition Sophie Ellis-Bextor cocktail shakers – ideal for making their own espresso martini cocktails in.
Running until 31 December, shoppers can be in with the chance of winning by simply purchasing a 700ml or one litre bottle of Tia Maria, visit tiamariacompetition.com and enter from there with proof of purchase.
The launch comes ahead of the festive season to ensure that Tia Maria remains on consumers’ minds, a time when espresso martinis remain a popular choice in the home, according to Tia Maria.
The ‘Shake up the Taste’ campaign aims to drive awareness around the Tia Maria brand by establishing itself as the “perfect coffee liqueur for the classic espresso martini recipe”.
To do so, the on-pack promotion will be supported by a raft of marketing content including in-store materials such as neck collars on bottles, digital screen ads and further on-shelf visibility driving assets. Online channels will also support this further through banners on retailer sites, as well as content landing on Tia Maria’s social media channels.
Speaking on the promotion, Ellis-Bextor said: “The Tia Maria Espresso Martini is my go-to cocktail – it’s stylish, fun and always feels like a treat. I can’t wait for people to get their hands on the limited-edition shakers to “Shake Up The Taste” at home and add a little extra sparkle to the festive season.”
Peter Dries, marketing director at Disaronno International UK – Tia Maria’s parent firm, said: “At Tia Maria, we’re passionate about making the Espresso Martini accessible and enjoyable for everyone.
“The limited-edition shaker is the perfect addition to any cocktail-lovers bar cart this Christmas. With Sophie on board as our ambassador this year, we’re excited to continue inspiring consumers to shake up the taste with their own perfect serves with Tia Maria.”
