A sweet spin for the festive season from Quality Street
STAPLE of the Christmas season Quality Street has added a new flavour to its tins for this year that will remain a mystery until December.
Marking a festive first for the brand, the new sweet will be exclusively at John Lewis and Waitrose stores nationwide and will feature across the much-loved pick and mix stations, which are set to return for the festive season.
The mystery sweet joins the classic line-up of 11 Quality Street favourites, giving shoppers the chance to create their own bespoke tin to enjoy with friends and family this season.
Quality Street’s mystery flavour follows on from the introduction of the new Coffee Creme treat, which joined the street during the festive season 2024.
Coffee Creme wasn’t the only trial for Quality Street last year as well as the brand introduced its first paper tubs format to Tesco stores across the UK.
Rachael Mundy, marketing manager for gifting & seasonal at Neslté Confectionery UK & Ireland, said: “Each year we look forward to bringing a limited edition sweet into the mix and delight Quality Street fans, but this year we’ve taken it a step further by keeping the flavour top secret.
“We can’t wait to find out what the nation thinks the flavour is, and we’re very much looking forward to hearing some of the guesses.
“I’I’ll be heading to my nearest John Lewis pick and mix station to fill up a tin with the mystery sweet flavour alongside our family favourites so my friends and family can join in the fun of guessing – it’s going to be very hard keeping the mystery flavour to myself!”
